Targeted Advertising

  1. Companies looking to understand their consumer base so they can tailor their branding and convince you to buy their product.
  2. Political consultants that seek to influence your votes by knowing exactly who you vote for.
  3. Bad actors like stalkers who can blackmail you by threatening to leak information online.
  4. Government agencies who want to gather more information on criminal suspects, information on housing and mobility, etc. For instance, in the US the government has tried to bypass the warrant process to get personal information about people through data brokers.
  1. Cookies are small files that store things like your name, address or phone number. They are given to a web browser by a web server which stores this data and sends it back to the server which helps in loading pages faster and maintaining your site preferences (like language settings on the website).
  2. Fingerprinting, where websites collect “innocent-looking but largely unchanging technical information about your computer” like your operating system or screen resolution to create your behaviour profile.
  3. Session Replay Scripts, which track an individual’s online behavior like mouse movements and clicks. It can even allow a website to share screen recordings that can reveal your credit card details and billing address.
  1. Use a privacy-conscious search engine like Duckduckgo and browser add-on like Ghostery or uBlock Origin.
  2. Switch to a privacy-conscious browser like Brave, Mozilla Firefox or Tor
  3. Give only a few access permissions at the time of installation. Ask yourself:



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Reclaim Your Privacy

Reclaim Your Privacy


#ReclaimYourPrivacy works to empower people with relevant information that helps them safeguard their digital selves. Visit,